In today’s world, we are surrounded by media options. Public relations teams develop plans to engage and inform their audiences using multiple communication vehicles. Consider the use of technology described in Chapters 14, 18, 19, and 20.
Using a particular brand and a real or hypothetical crisis to illustrate your views, choose one of the communication options described for proactive communications (e.g., for brand awareness, reputation building) or for reactive communications (e.g., for fraud, product recall). Defend your selection of a media platform. Consider how your age could influence your choice.
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Textbook: The Handbook of Crisis Communication
Chapters 14, 18, 19, and 20
Library Article: Every Crisis Is a Social Media Crisis
This article discusses the importance of online brand management.
Video: Social Media and Crisis Management
Watch this video that discusses social media use in a crisis.
Students may experience varying amounts of time for this resource to load, depending on the speed of their internet connection. This video is 7 minutes and 47 seconds in length.
Video: Impact of Social Media on Journalism
This video discusses the impact social media has on journalism.
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