The following sections need to be included in the written report:
Background: This section should provide the reader with an understanding of the key issues of the situation, and shall therefore be an extraction of the relevant issues described in the case . All infor- mation about the situation that is later used in the report must be included, while non-relevant information should be excluded .
Situation analysis: Based on the description given in the background, this section should include the use of appropriate theory, models and calculations for analyzing the situation . Wherever possible, calculations should be used to support verbal analysis . Any use of theory, models and calculations that do not contribute towards a better understanding of the situation, should not be included.
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Problem definition: Based on the outcome of the analysis, this section should focus on defining the problem(s) that need to be handled . Care should be taken to distinguish between short and long-term problems .
Solution alternatives: This section should contain alternative solutions (activities) for handling the defined problem(s), including the consequences of each solution in terms of any advantages and disadvantages associated with every alternative . Students are also expected to demonstrate a good understanding of trade-offs and their implications, as well as the feasibility of the proposed alternati- ves although no further analysis is expected in this section .
Recommendations: Based on the alternatives presented in the previous section, this section should include a final recommendation . Any specific information that may not be available yet will somehow influence the recommendation(s), also needs to be described and justified .
MODEL ANSWER
The Analysis of Planters Nuts Case
Background
The Planters Company was established in 1906 and started selling only one type of nut. The company envisioned itself as becoming the “national nut” through the provision of high-quality peanuts at minimal prices affordable to everyone. The company’s marketing strategy was the introduction of a fascinating logo “Mr. Peanut” in 1916. The logo went nation-wide after the invention of Mr. Peanut which featured a little peanut …
The slogan became a success concerning the company’s | PLACE YOUR ORDER NOW AT writtask.com | campaigns that targeted major segments in the peanut market particularly the young | PLACE YOUR ORDER NOW AT writtask.com | logo had been successful as the company’s marketing strategy. The company’s advertising campaigns mainly showcased Mr. Peanut as being great for garden picnics, a good accompaniment for main dishes, dessert and baseball games (Kraftfoods 2016). Their advertising …
Moreover, the company adopted different marketing | PLACE YOUR ORDER NOW AT writtask.com | events marketing (Magnesen 2013). Through its rigorous marketing campaigns and packaging, Mr. Peanut became very popular and common in many American | PLACE YOUR ORDER NOW AT writtask.com | which later became the “Nutmobile”, a vehicle in the peanut shape and at the back a Mr. Peanut model (Kraftsfood 2013). Planters with help from Kraft Foods entered the Chinese market. Kraft Foods officially announced the Mr. Peanut brand in….
Situation Analysis
The 5C, s Framework
This section will use the 5C’s Framework to conduct | PLACE YOUR ORDER NOW AT writtask.com | in the assessment both the external and internal factors that affect the company’s operational performance (Kinnison 2020). The 5C’s include the …
Company
This analysis of the company will consider factors such as | PLACE YOUR ORDER NOW AT writtask.com | to identify the company’s sustainable competitive advantage such as economies of scale, technological advancement, and brand equity. Using the Valuable, Rare, Imitable, Organized (VRIO) model (Jurevicius 2013), Planters brand and logo Mr. Peanut was the first of its kind and making it hard for competitors to imitate without copyright infringements. Also, its vision to become the “national nut” at affordable prices made it popular …
However, Mr. Peanut mainly focused on peanuts as opposed to other rivals who put more emphasis on other types such as pistachios hence the | PLACE YOUR ORDER NOW AT writtask.com | had become the largest company in the nuts brand and it collaborated with Kraft Food. However, in the last few years, the | PLACE YOUR ORDER NOW AT writtask.com | the company had a resilient brand image, its product messages failed to withstand its share of the market.
Customers Understanding the needs of the customers and finding the right target is very significant in | PLACE YOUR ORDER NOW AT writtask.com | targeted customers in the age bracket of 35 to 65 which has brought them thus far. However, the company should expand the age bracket since more and more youth and young adults are recognizing the fact that peanuts are | PLACE YOUR ORDER NOW AT writtask.com | and mixed nuts and peanuts has been on the decline with negative changes of 13%, 7%, and 8% respectively | PLACE YOUR ORDER NOW AT writtask.com | and pistachios have shown a positive increase of 16% and 15% | PLACE YOUR ORDER NOW AT writtask.com | preferences for almonds…
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