Question 1 of 10
What is the PESTEL framework and what is its purpose?
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PESTEL is a tool used by marketers to recognize external factors such as economic, political, technological social and environmental that influences the business dealings. Economic factors will establish the business’ strength…
Question 2 of 10
Michael Porter is famous for his Five Forces Framework. What was the purpose of this framework and what is his theory?
The function of Michael Porters tool is to provide an outlook for evaluating and analyzing the position and strengths of a business. The success of a business can be evaluated using the five forces of business…
Question 3 of 10
When a firm enters the international markets, explain the two opposing forces they face
The two opposing forces that a firm is likely to face when entering the international market include drop of cost and adjusting…
Question 4 of 10
The two opposing pressures in the international markets result in four different strategies. What are they and how are they different?
The different strategies as a result of opposing pressures include; Multidomestic Strategy- Low Cost High Adaption which is aimed at minimizing the costs of transportation and Global Strategy-High Cost…
Question 5 of 10
There are four international strategies associated with expansion outside the U.S. Export strategy (or sometimes also called international strategy), multi-domestic strategy, transnational strategy, and global strategy. Once an organization decides on a strategy, there are four key modes of entry used to enter the international market. What are they and how to they differ?
The four modes of entry to an international market include Licensing and Franchising where a firm will get a royalty with the permission to use its logo. Exporting as a mode of entry involves a country…
Question 6 of 10
Explain innovation diffusion. What does it mean and what are some of the aspects of the supply and demand factors that determine diffusion pace? Give an example of innovation diffusion.
Diffusion can be explained in regard to occurrence of developments and technologies taken by people. Supply and demand will be characterized…
Question 7 of 10
What is the difference between deliberate strategy and emergent strategy? Give examples.
Question 8 of 10
Organizations are structured differently. Most common structures are divisional, functional, matrix, multinational and project based. How does a company decide which structure is best suited for them?
Question 9 of 10
How do you describe a turnaround strategy? When is it necessary and what does it entail?
Question 10 of 10
Balogun and Hailey identify four types of strategic change. What are they and what is their message regarding these changes?