The chosen company to develop a marketing plan is The Dollar Shave Club. This company is currently a direct to consumer online only operation that primarily is marketed to men. We intend to build a plan for the company to expand its products and marketing to women, and further their marketing towards men through strategic partnerships as well. Tasks are listed below
This section is essentially a detailed analysis of the marketing mix factors (the 4 P’s) and should be fairly well defined in the report document attached. Subheadings are as follows:
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Subheading #1 – Product Strategy – include description of the product line, the unique product quality packaging, etc.
Subheading #2 – Price Strategy – define the price, the rationale/justification for the price point, etc.
Subheading #3 – Promotion Strategy – outline how the product will be marketed to your target market.
Subheading #4 – Place (Distribution) Strategy – consider the current distribution and how changes may need to be made based on any projected increase in sales volume.
Please reference book material in section and external sources