Please read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article).

The IKEA Catalog Defined Home for Millions. Now It’s Gone 

Question 1: Provide 2-3 pieces of factual data that provide evidence of how important and prevalent the IKEA catalog has been.

Question 2: List and describe the primary reasons why IKEA chose to stop publishing its catalog.

Question 3: Without a printed catalog, how should IKEA market its products and stores in the future?

Question 4: Describe some of the risks that IKEA faces in discontinuing its catalog.

Rewrite the questions above in bullet-point format in the file you will create and respond to them separately.

Your submission must meet the formatting requirements outlined in the syllabus and should have bullet points separately showing each question and your response.

Be sure to explain your responses thoroughly and pay attention to the grading rubric for this assignment.

Submissions that do not meet the formatting requirements or do not explain the responses thoroughly will not be considered.

Rubric

ARTICLE/CASE RUBRIC R1

Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeShows a clear understanding of the case/article Quality of responses to the question(s)• There is a well-focused and thorough response to each question. • Did not simply re-write information already found in the case but, provided analysis and demonstrated an understanding of the current situation and issues.	75 to >70.0 ptsExceeds StandardShows superior knowledge of the case/article and issues and is able to provide quality analysis/responses to all questions. Effectively outlines major points and organizes the responses properly.70 to >60.0 ptsAt StandardShows adequate knowledge of the case/article and issues and is able to provide analysis and responses to all the questions.60 to >45.0 ptsApproaching StandardShows some knowledge of the case/article and issues and is able to provide analysis and responses to the questions to some extent but, lacks details.45 to >0 ptsBelow StandardShows limited knowledge of the case/article and issues and is able to provide limited analysis and responses to the questions. Lacks detail and proper organization/poorly written and constructed. May missing a response to one or more questions.	75 pts
This criterion is linked to a Learning OutcomeProper organization, professional writing, and formatting.• Follows all formatting instructions; proper grammar, spelling, punctuation, professional writing, and syntax.	25 to >20.0 ptsExceeds StandardFollows all formatting instructions; excellent grammar, spelling, punctuation, professional writing, and syntax20 to >15.0 ptsAt StandardFollows most formatting instructions; adequate grammar, spelling, punctuation, professional writing, and syntax.15 to >10.0 ptsApproaching StandardFollows some formatting instructions. Grammar, spelling, punctuation, professional writing, and syntax needs improvement.10 to >0 ptsBelow StandardDoes not meet most formatting instructions. Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement	25 pts
Total Points: 100