Synthesize your learning in this class through integration of the topics covered into a scholarly work on one retail management topic.

Write a paper in which you:

Synthesize your learning in this class through integration of the topics covered into a scholarly work on one retail management topic. Your topic must be the one approved in the first written assignment in week two.

MODEL ANSWER

Merchandising is a concept, process, and xxx involving the techniques of displaying, free xxx, on-the-spot demonstration, pricing, shelf talking, providing xxx offers and other point-of-sale xxx approaches. According to Singh and Yaeghoobi (2018), merchandising xxx developing a plan to market the right products and services at the right place, time, price, and quantity. When digital or in the stores, retailers use xxx as the main method of influencing the decision of their customers to reach their sales targets. There are various tactics that are applied to xxx the right merchandising strategy and they are xxx dependent on actors such as the xxx sector, product quality, availability of xxx and the suitability of displaying the product in-store or through the internet.

Merchandising is a broader concept xxx refers to different scopes of business and marketing xxx that revolves around the use of ambient promotional tactics to present merchandise to xxx in a more attractive and appealing way for the xxx of increasing sales and revenues. Merchandising is an essential sales promotion concept that emphasizes on comprehensive functions of business such as market survey, adverting, selling, new product development, marketing, and eventual sales.  Since it is a promotional activity to boost the sales of goods and xxx, it can employ the concepts of price adjustments, special offers, xxx displays and other techniques that can influence the decision of the xxx to buy the product. Hence, successful merchandising should focus on presenting the xxx at the right time, price, quantity, and quality to maximize sales.

Objectives of The Paper

The main objective of undertaking comprehensive xxx on merchandising process is to seek further knowledge, information, and skills as a marketing strategy.  Upon completion of the research, the reader will be in a xxx to demonstrate complete xxx of the importance, tasks, and roles of merchandising in a business.

Importance of Merchandising After reviewing xxx researches to explore the merchandising xxx, the researcher was able to identify xxx purposes of merchandising to xxx, in regards to brand positioning, xxx, and competition. According to Islam (2018), efficient display of goods in the xxx allows the products to appeal to…