Store Location Case Study

Instructions: Read the case study “How to Choose a Location for a Boutique” located in the Lessons area (Case #13). For each location, address the following:

The Downtown Arcade


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– List the positives and negatives

This is one of the appropriate locations that can be considered by Stephanie owing to the many advantages that it has. First and foremost, it is centrally located within the CBD which implies that it has easy access by most of its clients. Secondly, the arcade is set to be renovated as per a new master development plan with many new stores and departments. The stores may host tenants who may be potential clients for Stephanie’s business. There is also a ground floor entrance that not only provides easy visibility but accessibility as well. The arcade also has moderate rent which is $ 20 per square feet which…

– Analyze what type of a retail store would be more appropriate

The arcade has been vacant for a long time which implies that it could be disserted and forgotten by potential clients. There is a challenge of rent since if sales exceed $ 225,000, the rent is recalculated at 8%. It is also disadvantageous as the minimum period of lease is only 3 years. The place is also prone to shoplifting…

– Select which one site is best for Stephanie and explain why


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