ASSIGNMENT HELP | Quality Function Deployment

Describe the basic structure of the House of Quality in Quality Function Deployment. Also, give an example of why an organization would employ this approach. Refer to this week’s lecture before crafting your post.



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Quality Function Deployment

The House of Quality Matrix is a method of Quality Function Deployment (QFD) that interprets the customer’s needs, based on benchmarking and marketing research | PLACE YOUR ORDER NOW AT w translates the data into an applicable set of engineering targets that new product design should meet. In is an internal mechanism, which propels the whole process of QFD. Mullane, Epstein and Buman (2019) noted that the matrix is a form of an abstract map providing inter-functional communication and planning. One of the most essential characteristics…

The House of Quality Matrix’s format comprises of six | PLACE YOUR ORDER NOW AT w requirements, a technical relationship matrix, customer requirements, targets section, and a technical benchmark/priorities section (Lager, 2019). The first stage is to identify, specify, and clarify the customer’s needs. The manufacturer offers features that benefit | PLACE YOUR ORDER NOW AT w dentifying their needs, firms interpret these findings into product specifications …

The third stage is to formulate the | PLACE YOUR ORDER NOW AT w team’s efforts of meeting the customers’ requirements with other rivals. The other step is the interrelationship matrix that connects the customer’s requirements of the product and performance methods to enhance the product from customer feedback and opinions (Lager, 2019). The technical relationship matrix helps to develop associations between product and customer requirements..

An example of why a company might employ the House of Quality approach is when customers change their tastes and | PLACE YOUR ORDER NOW AT w then inspire the frim to develop products as per the new specifications.


Mullane, S. L., Epstein, D. R., & Buman, M. P. (2019). The “House of Quality for Behavioral Science”—a user-centered tool to design behavioral interventions. Translational Behavioral Medicine, 9(4), 810-818.

Lager, T. (2019). The House of Quality—The facilitating instrument for an improved product & competitor understanding. World Scientific Book Chapters, 115-138.

Hessing, T., Donn, Marcelleno, & Tim. (2019, August 17). Quality Function Deployment (QFD) and House of Quality (HOQ). Retrieved from


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