Macro-economic Factors: GINI score – explain exactly what that means – not just the definition of GINI but what it really means. Unemployment rates and primary sources of employment
Economic Freedom Score- explain relevanceInflation rate for at least ten years- you can average themSavings rates and attitudes about savingsUsage of credit and attitudes about credit
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Infrastructure available to manufacture, process, inventory, and deliver the goods or services and costs associated with that infrastructure.
Primary trading partners both export and importMembership in effective, productive Regional Trading Blocs such as ASEAN, the EU, etc., not those that are just bureaucratic organizations such as the UN.
Micro-economic Factors:How does the host nation measure on adoption/usage: Communications: Broadcast (radio and TV,) Telephones, PCs and InternetExtent of travel: flights, hotel beds and accommodations, passenger carsHealth Expenditure as % of GDP; # of Doctors, Dentists, Hospital beds per 1,000 People; mortality/ longevity ratesPenetration of some of the following: vending machines, McDonald’s, CoffeeAnd Coke consumption.Any other observation /measurement of life in households
Explain very well what the marketplace really looks like in the targeted country as a viable market, and why it is good or bad overall as a potential target.