Information Systems: For Competitive Advantage

Kyle Wong, our guest speaker, speaks to how his organization integrated differentiation, innovation, and the Internet to gain competitive advantage (INF220 Week Two Information Systems – For Competitive Advantage. Using Michael Porter’s Model of Competitive Advantage, analyze how you feel Pixlee uses information systems for its customers’ competitive advantage. Hint: See the Competitive Advantage Strategies in the “Business Use of Information Systems” chart in the Weekly Lecture. Give examples to illustrate your answer. Provide justification and citations for your points.

SAMPLE SOLUTION

I feel that there are a number of approaches through which Pixlee leverages on the information system to build a competitive advantage. Based on Michael Porter’s model of competitive advantage, one way through which the company uses the information system is by reducing the costs of business partners as a way of promoting the business. For instance, through the cost leadership approach, the company works with Kimpton hotels and restaurants whereby photographs of guests that are taken at the restaurant are then posted real time on the company’s website (Goyal, 2020). This helps to give a positive perception about the company by potential customers. The hotel is also adopting this approach to cut down on the operational costs such as the costs of hiring a professional photographer. Furthermore, this approach helps to give customers the real time experience…