Examine Relationship In Quotative Research Communication Marketing

Task 8
You will examine relationships in quantitative research and how to communicate marketing research findings. By the end of this week, you will understand and evaluate the types of relationships between variables, and when and how to use regression analysis. You will also be able to explain the concepts of association and co-variation, and the concept of statistical significance versus practical significance. Finally, you should be able to discuss the differences between Pearson correlation and Spearman correlation. You will also understand the objectives of a research report and be able to describe the format of a marketing research report. You will learn about the various techniques for graphically displaying research results as well as some of the problems encountered in preparing reports. Finally, you will understand the importance of presentations in marketing research.

Please read the following section contained in the textbook: Chapter 12

Please respond to the following:

1) In your own words, explain what you see as some of the common problems of preparing a marketing research report.

2) Why should research reports contain executive summaries?

3) What should be contained in an executive summary?

SAMPLE SOLUTION

Preparing a marketing research report is not a walk in the park. Some of the problems encountered at this stage of the research include choosing the right style and tone, failure to achieve organization and cohesiveness of ideas, gaps in the data gathered poor time management, and typological errors (Malhotra et al., 2017). It is important to identify potential problems that one may encounter in preparing the report so that they can find strategies to overcome them.
Research reports are required to have executive summaries. An executive summary provides an overview of the research report synthesizing key points for the readers of the report. This saves readers time and prepares them to understand the study’s overall content. An executive summary is particularly important for people who have limited time to go through an entire research report (Abbas et al., 2017). Such a reader will glean the most important points from an…