Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision | Assignment Help

Assignment-2

Critical Thinking

Weightage:   5 Marks

Learning Outcomes:

• Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-3
• Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-4

Assignment Questions:

1. Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (2 Marks: Minimum 250 Words)

• Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions.
• What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
• Describe one method that you may use to gather primary research on prospective locations.
• As per your understanding which kind of research you should make first? Why?

                                                                                    (3 Marks: Minimum 350 Words)

Note-

1. Your Examples should be relevant to the local Market of Saudi Arabia.
2. Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.
3. Read Carefully the above general Guidelines before submitting your Assignment.