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Weightage: 5 Marks
- Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-3
- Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-4
- Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi market? (2 Marks: Minimum 250 Words)
- Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions.
- What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
- Describe one method that you may use to gather primary research on prospective locations.
- As per your understanding which kind of research you should make first? Why?
(3 Marks: Minimum 350 Words)
- Your Examples should be relevant to the local Market of Saudi Arabia.
- Validate your Answers with Minimum 2 References (Research Article/Book Chapters/Reviewed Journals etc.) for each question.
- Read Carefully the above general Guidelines before submitting your Assignment.