Branding is one of the critical aspects that business players consider in marketing their products or services. Proper branding may likely create a memorable impression in the customers’ minds, and it is also a way through which a business can distinguish itself from other competitors (Ristevska & Sopova, 2018). For small businesses, branding helps introduce a product to the target market and help make the company/ organization more recognizable to the intended audience.
There are significant components that make a brand. The first element is the brand name of the product. The words used to identify a product or the company or a given concept can help align the product to a given target market. Although the naming of a product may seem an easy step, coming up with an iconic name can help make a given product stand out from the rest. The second element is the Logo being used for marketing (Andersson, Solitander & Ekman, 2019). The Logo, which is the visual trademark, can help identify a specific brand and differentiate it from a pool of other products. The…
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