Four Ps of the Marketing Mix

In this part of the marketing plan, you will implement the four Ps of the marketing mix: Product, Price, Place, and Promotion. This marketing mix is based upon what the target market of your chosen company will value. When you create this portion of your marketing plan, be sure to use the headings listed below:

Product and value creation

Explain the product or service offered by your chosen company. How does it establish value for the consumer?

Price and Value Creation

Explain the pricing strategies used by this business. How does the pricing offer value to the consumers?

Place and value delivery

Explain the distribution or the methods and location that your chosen company uses for their products and services. What supply chain is used? How do these locations provide easy access and value to the consumers?

Promotion and value communication

Promotion is all the communication channels involved in the whole marketing strategy; such as advertising public relations, sales promotions etc. Explain the marketing channels that your chosen business uses for their products. Include why each of channels are suitable to market that is being targeted for the product.

SAMPLE SOLUTION

Introduction
The Coca Cola Company is one of the leading soft drinks manufacturers in the world. The company is also a leader in marketing by effectively utilizing the 4P’s of marketing (Crawford et al., 2020). This paper discusses the company’s 4Ps of marketing with respect to its target market. The 4Ps of marketing discussed here include product and value creation, price and value creation, place and value delivery, and promotion and value communication.
Product and value creation
The Coca Cola Company has a wide product portfolio of non-alcoholic beverage products. The products are provided in a wide variety of sizes and packages to suit customer needs. The company creates value for its customers by offering high-quality products in highly attractive packages and shapes (Crawford et al., 2020).
Price and value creation
The company uses competitive pricing in that it charges prices relative to its closest rivals such as PepsiCo. It uses lower price points to penetrate new markets that are particularly price-sensitive. The company creates value for the customer by making its products premium but affordable for the target customers.
Place and value delivery
The company has an extensive distribution network spanning worldwide. Its products are sold in more than 200 countries and territories around the world. It relies on its bottling partners for packaging and distributing its products in their respective local markets. The company works closely with local grocery stress, restaurants,..