ASSIGNMENT | Southwest Airlines Case Analysis

Directions: Read the case study “Southwest Airlines,” found in Part 2 of your textbook.

Review the “Guide to Case Analysis” found on pp. CA1 – CA11 of your textbook. (This guide follows the last case in the textbook.)

Use the Case Study Format as described in the “Guide to Case Analysis” to complete a written case analysis for “Southwest Airlines. ” Ensure your case analysis is in APA format.

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Your case analysis should include the following:

A case analysis overview, including the company\’s current situation, most recent strategies, and significant problems/issues confronting management.
The results of your Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the company.
The results of your financial analysis of the company, using at least three relevant Key Financial Ratios from Table 1 in the “Guide to Case Analysis.”
A detailed description of your recommended strategic changes that address the problems/issues you identified above.
A well-developed action plan for how the company should implement your strategic changes.

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Rating Scale
25-23 Work meets or exceeds criterion at a high level of competence.
22-20 Work reflects an understanding of criterion with minor misunderstandings/misconceptions.
19-17 Criterion partially met, but one or more important concepts/skills are missing or flawed.
16-14 Work reflects an attempt to meet criterion, but significant misunderstandings/misconceptions are apparent.
13-0 Criterion not met or work is absent.

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Criteria
1. The case analysis overview included the company’s current situation, most recent strategies, and significant problems/issues confronting management.
2. The Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is thorough and relevant.
3. The financial analysis, including at least three Key Financial Ratios, is relevant and accurate.
4. The recommended strategic changes sufficiently address the stated problems/issues and are potentially viable.
5. The action plan is thorough and well developed.
6. The case analysis is effectively organized, logically developed, clearly written with no grammatical/spelling issues, presented in proper APA format, and cites 3 credible sources in addition to the textbook.

SAMPLE SOLUTION

Having a well-crafted case study of a company is essential since it helps understand the position of such a company and critically evaluate whether it is on the right | GET AN EXPERT FOR YOUR ASSIGNMENT | both the strength and the weaknesses of the company and eventually come up with recommendations on how the company can do better. Besides the strength and weaknesses which are provided in the form of a SWOT analysis, the different strategies being used by the company are also considered in terms of their | GET AN EXPERT FOR YOUR ASSIGNMENT | of this essay is to provide an in-depth analysis of the Southwest airline company. The first step will be to evaluate the company’s current position and recent strategies being used, a detailed…