ASSIGNMENT HELP | Imagine that you are a manager at a brick-and-mortar store that also has an ecommerce site.

Imagine that you are a manager at a brick-and-mortar store that also has an ecommerce site. The company has tasked you with creating ideas to improve profitability and encourage shoppers to return to the store as the coronavirus restrictions are beginning to be lifted in some areas but are becoming more stringent in others. Discuss at least two ideas using PRICING and PLACEMENT (distribution) to help build your business.

MODEL ANSWER

The COVID-19 pandemic has greatly impacted business particularly with the implementation of stringent containment measures in some areas such as total lockdowns which have led to a | PLACE YOUR ORDER NOW AT writtask.com | have been worst hit by the | PLACE YOUR ORDER NOW AT writtask.com | that as a brick-and-mortar store, there is a need to adjust the 4Ps of marketing particularly pricing and placement (distribution) in order to cope with the changes in the business environment.

To help build our business, we need to make readjustments to our pricing strategy in the | PLACE YOUR ORDER NOW AT writtask.com | the adjustments we will have to make are to allow for extended free trials and broaden the cancellation condition | PLACE YOUR ORDER NOW AT writtask.com | allow for customers who have limited time due to measures such as curfews and restricted movements to have enough time to test our products and make final decisions on whether or not to …

Noting that the measures taken to contain the pandemic have affected the business’s placement or distribution strategy, the business will need to adjust its customer interactions to maximize safety while still delivering what the customer wants and | PLACE YOUR ORDER NOW AT writtask.com | the business can implement to deal with the distribution include increasing the firm’s online educational content and frequently asked questions to support engagement and information …

The measures recommended for pricing and placement strategies will help keep the business running and encourage customers to continue utilizing either our online platform or the physical stores whichever is …