“Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts.” Do you agree or disagree with this reasoning? Why? Are there certain industries for which it might be more or less true?
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As cultures become increasingly similar, there is a need to standardize firms’ products and their global marketing efforts. When cultures become similar, it implies that consumers will more likely consume similar products, and consumer buying behavior will likely be influenced by the same | PLACE YOUR ORDER NOW AT writtask.com | need for standardization increases due to the convergence of tastes and consumer needs, i.e. tastes and preferences of consumers will be | PLACE YOUR ORDER NOW AT writtask.com | is also less costly if the market becomes increasingly homogenous.
However, as much as cultures are increasingly becoming similar, they can never be completely identical and there will always be peculiarities among | PLACE YOUR ORDER NOW AT writtask.com | should be approached with a lot of caution lest it yields adverse effects on | PLACE YOUR ORDER NOW AT writtask.com | s impacted by the smallest cultural differences and therefore the need to be | PLACE YOUR ORDER NOW AT writtask.com | will still require products that meet their unique cultural needs hence firms should still employ an adaptation approach to their products and global marketing | PLACE YOUR ORDER NOW AT writtask.com | standardization can only be feasible for certain industries and not for others.
Peer 1
I agree with the reasoning that firms should standardize their products and global | PLACE YOUR ORDER NOW AT writtask.com | will help firms minimize their cost of production and marketing as efforts will be directed at producing similar products and having the same marketing | PLACE YOUR ORDER NOW AT writtask.com | the notion that every product and marketing effort should be | PLACE YOUR ORDER NOW AT writtask.com | isenfranchise other consumers whose cultural identities may not be fully diffused due to globalization. Therefore, adaptation may still be viable even in the face of cultural similarities.
Peer 2 I agree that standardization can increase a firm’s revenue as the target market is not limited to certain demographics only and should be adopted as cultures continue to | PLACE YOUR ORDER NOW AT writtask.com | cultural differences that may remain among consumers, standardization should be approached with care to ensure it does not disenfranchise some consumers. Besides, some demographic groups of consumers can only use products…
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