ASSIGNMENT HELP | Identity a cause-related marketing campaign that impressed you.

Identity a cause-related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well?

| PLACE YOUR ORDER NOW AT writtask.com |

How was this campaign structured to achieve results? Provide an example to illustrate your point.

MODEL ANSWER

Cause Marketing Campaign – Uber’s Don’t Ride with Us

Cause marketing campaigns are strategies that companies use to communicate specific messages that may not necessarily resonate with their | PLACE YOUR ORDER NOW AT writtask.com | be necessitated by specific reasons or events and hence unique messages are meant to reflect the needs of the moment. One of the recent cause marketing campaign that fascinated me is | PLACE YOUR ORDER NOW AT writtask.com | in April 2020 at the time of the COVID-19 pandemic. The short film came as a thank you to clients for not taking Uber rides due to the call for lockdown and staying away from populated places to help reduce the spread of the virus (Uber Campaign, 2020).

| PLACE YOUR ORDER NOW AT writtask.com |

The brand and the specific cause are the counter intuitiveness of the brand’s purpose as well as profitability which suggested that Uber had put the health interests of the public; the cause and purpose before the | PLACE YOUR ORDER NOW AT writtask.com | a company that makes remarkable profits from its transport business and engagement | PLACE YOUR ORDER NOW AT writtask.com | associated with movement, crediting customers for not moving provides a unique contrast to what the company is supposed to live for and which would definitely attract remarkable attention.

| PLACE YOUR ORDER NOW AT writtask.com |

To achieve results, the campaign was designed to show that rides were only necessary for healthcare workers who are the frontline service providers at the time | PLACE YOUR ORDER NOW AT writtask.com | free transport, the campaign also supported restaurants by granting them waivers on food deliveries and offering free prepared meals for | PLACE YOUR ORDER NOW AT writtask.com | geared to show that at the time of adversity, the interests of the nation are far above the interest of any business | PLACE YOUR ORDER NOW AT writtask.com | the company implemented this campaign is by showing that there was no available car for those who were requesting for passenger cars. The “no car is available” on the company’s app is a clear example of how the company resorted to help fight the spread of the pandemic by encouraging clients to stay indoors.

Reference

Uber Campaign, (2020). Thank you for not riding with Uber. Retrieved from https://www.youtube.com/watch?v=_e8XLnMiCOE