Describe the message that you will consistently communicate to this target audience. How will you creatively deliver the message? Will you have a celebrity spokesperson, a product demonstration, an emotional appeal, and so on?
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Write My Essay For MeHow will you use traditional advertising, sales promotion, events and experiences, and public relations.
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Hypothetical Business and Target Audience
Modest Beauty Therapy Company is a hypothetical organization in the cosmetics and beauty industry. The company seeks to fulfill each customer’s needs by providing a wide range of skincare and hair products, perfumes, and accessories. The organization aims at becoming the leading cosmetics in Miami and its environs. The company’s goal is to offer high-quality, natural, skincare products that meet the consumers’ needs completely through its brick and mortar retail and | PLACE YOUR ORDER NOW AT writtask.com | target audience will be young males and females between the ages of 18 and 29 because they are the largest consumers of organic and natural beauty | PLACE YOUR ORDER NOW AT writtask.com | target audiences are | PLACE YOUR ORDER NOW AT writtask.com | and females between the | PLACE YOUR ORDER NOW AT writtask.com | for choosing this secondary target group is that it comes second to the primary target in consuming organic and natural skincare | PLACE YOUR ORDER NOW AT writtask.com | a stable income that will offset the shortcomings of the primary segment.
Message Delivery
The message that will consistently resonate in Modest Beauty Therapy Company’s marketing campaigns and the customers’ hearts and minds is “Modest Beauty transforms your skin, Modest Beauty keeps your skin healthy, and Modest Beauty matches | PLACE YOUR ORDER NOW AT writtask.com | intends to keep the company’s promise, as stated in the | PLACE YOUR ORDER NOW AT writtask.com | channels will range from word-of-mouth to social media influencers on Facebook and Instagram, online display advertisements, and video demonstrations of products showing their usage and benefits.
Use of Traditional Advertising
Traditional advertising modes will include print media such as flyers, brochures, and company banners displaying all the brand | PLACE YOUR ORDER NOW AT writtask.com | a highly creative press release to introduce the product into the market. The sales promotion will include free samples to introduce the products’ superior qualities to the competitor’s | PLACE YOUR ORDER NOW AT writtask.com | buyers, the company will use coupons, refunds, and price-off labels that reduce the price to match those of substitute | PLACE YOUR ORDER NOW AT writtask.com | , the company will have both online and in-store sales representatives. The online representatives will use live chats and messaging to engage | PLACE YOUR ORDER NOW AT writtask.com | and in-store representatives will use relationship selling to enhance long-term consumer relations (Sathish & Nandagopal, 2016)
References
Sathish, M., & Nandagopal, R. (2016). A study on relationship selling behaviour and the influence of the brand concerning sales performance. Asian Journal of Research in Social Sciences and Humanities, 6(8), 1273-1287. https://doi.org/10.5958/2249-7315.2016.00681.X
Lee, J. E., Goh, M. L., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review. https://doi.org/10.1108/PRR-11-2018-0031
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