Apply the 5-Forces model to critically analyse the competitive environment of the carsharing industry in your chosen city.
Apply the Value Chain model to identify which of SEAT’s internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minim?’ into your chosen city.
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Write My Essay For MeCritically evaluate the various modes of entry that are relevant to SEAT and recommend – with justification – the most suitable mode of entry that will enable the product launch of the ‘Minim?’ to be a success for the company.