List five products that you consumed (breakfast, chewing gum, etc.) or used (Wi-Fi Internet service, radio program, etc.) within the past 24 hours.
What strategy does the company behind each good or service employ: low-cost, differentiation, or focus?
For each company, write one or two paragraphs in the .doc or .dox format on how you arrived at your answer.
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Assignment
A list of products that I consumed within the last 24 hours include coffee, chewing gum, Wi-Fi, basketball, and a | PLACE YOUR ORDER NOW AT writtask.com | trategies the companies behind the above goods/services have employed to get their products to the | PLACE YOUR ORDER NOW AT writtask.com | include low-cost, focus, or differentiation. According to Islami et al. (2020), a company chooses to pursue one or more of the generic strategies to attain a competitive advantage, either through lowering costs or by differentiating its brand along different dimensions the customers may value. The objective is to command a higher price.
To begin with, I consumed Starbucks | PLACE YOUR ORDER NOW AT writtask.com | Starbucks employs is differentiation. The strategy involves making the brand and its products unique and different from other firms | PLACE YOUR ORDER NOW AT writtask.com | explains the value proposition of Starbucks, which includes the products’ high quality | PLACE YOUR ORDER NOW AT writtask.com | specialty coffee different from other coffee establishments. Starbucks constantly innovates to guarantee the uniqueness of the products as part of its long-term sustainability strategy, while enjoying a competitive advantage.
Secondly, I consumed a chewing gum from | PLACE YOUR ORDER NOW AT writtask.com | adopted a focus strategy. According to Islami et al. (2020), a focus strategy involves concentrating on a particular niche market; it involves understanding the niche market, its dynamics, and unique | PLACE YOUR ORDER NOW AT writtask.com | a niche market with its Dentyne gum by concentrating on meeting the needs of customers with preferences for sugar-free gum. The niche market Dentyne targets include customers who value their oral health and prevention | PLACE YOUR ORDER NOW AT writtask.com | buy a gum that has all these attributes but is also flavored to freshen their mouth. Dentyne focuses on this customer base.
I also used Wi-Fi. The company behind this service is | PLACE YOUR ORDER NOW AT writtask.com | Verizon Fios employs is | PLACE YOUR ORDER NOW AT writtask.com | strived to establish a competitive advantage through its various possible variables. Quality is the most notable factor that makes Verizon’s Wi-Fi services stand out amid high competition from other Internet | PLACE YOUR ORDER NOW AT writtask.com | service more so the quality of connectivity based on the extent of infrastructure. At this point, the company can sustain external competitive forces. I played basketball. The ball I used is from Spalding. Spalding is a sports equipment manufacturing company. The company uses a differentiation strategy. Since there are two notable manufacturers of basketballs – Spalding and Molten – Spalding focuses its energies on developing outstanding and quality balls to compete favorably with