Choose two or three high-visibility operations (for example, a cinema, a department store, the branch of a retail bank, etc.) and discuss how you would put together a mystery shopper approach to testing their quality.

Many organizations check up on their own level of quality by using ‘mystery shoppers’. This involves an employee of the company acting the role of a customer and recording how they are treated by the operation.

Choose two or three high-visibility operations (for example, a cinema, a department store, the branch of a retail bank, etc.) and discuss how you would put together a mystery shopper approach to testing their quality. This may involve you determining the types of characteristics you would wish to observe, the way in which you would measure these characteristics. Try out your mystery shopper plan by visiting these operations.

SPECIFICATIONS

·       Use your textbooks reading and at least 1 more resource.

·       Use your own understanding and words based on readings and at least 1 more source (Include Bibliography)

·       Cite correctly through your paper

·       Use APA writing style (See specs)

·       Remember to reply to at least 2 peers.

Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.  Please avoid writing the minimum. Please make sure that the response is topic specific and relevant to the course material.

Answer

To create a mystery shopper approach to testing the quality of a high-visibility operation, the first step would be to determine the specific characteristics that are being evaluated. These characteristics could include the level of customer service, cleanliness of the facility, efficiency of processes, and overall satisfaction with the experience.

Once these characteristics have been identified, the next step would be to determine how they will be measured. This could involve creating a list of specific behaviors or actions that the mystery shopper will…Order a customized and more comprehensive answer here

Once the measurement criteria have been established, the mystery shopper can then visit the operation and observe the various characteristics being evaluated. It may be helpful to have the mystery shopper take notes or fill out a survey to record their observations and ratings.

After the mystery shopper has completed their evaluation, the results can be compiled and analyzed to identify any areas of improvement. This information can then be shared with the relevant stakeholders, such…Order a customized and more comprehensive answer here

In order to ensure the validity and reliability of the mystery shopper approach, it may be helpful to use multiple mystery shoppers and to visit the operation multiple times. This can help to ensure that the results are representative of the overall quality of the operation and not just a one-time occurrence.

Overall, the use of mystery shoppers can be a useful tool for organizations to assess the quality of their operations and identify areas for improvement. By carefully planning and executing the mystery shopper…Order a customized and more comprehensive answer here

References:

• Mystery Shopper Definition. (n.d.). Retrieved from https://www.investopedia.com/terms/m/mystery-shopper.asp
• Mystery Shopping. (n.d.). Retrieved from https://www.business.gov.au/marketing/market-research/mystery-shopping