Many organizations check up on their own level of quality by using ‘mystery shoppers’. This involves an employee of the company acting the role of a customer and recording how they are treated by the operation.
Choose two or three high-visibility operations (for example, a cinema, a department store, the branch of a retail bank, etc.) and discuss how you would put together a mystery shopper approach to testing their quality. This may involve you determining the types of characteristics you would wish to observe, the way in which you would measure these characteristics. Try out your mystery shopper plan by visiting these operations.
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Answer
To conduct a mystery shopper approach for testing the quality of high-visibility operations, there are several steps that should be taken.
First, it is important to determine the characteristics that you wish to observe during the mystery shopper visit. These characteristics should be relevant to the specific operation being evaluated, and…Order a customized and more comprehensive answer here
Next, you will need to devise a way to measure these characteristics. This could involve using a rating scale, collecting written feedback, or creating a checklist of items to observe.
Once you have determined the characteristics and developed a measurement system, you can begin recruiting mystery shoppers. These shoppers should be employees of the company who are trained to act as customers and observe the operation as if they were a typical customer. It is important to ensure that the mystery…Order a customized and more comprehensive answer here
To conduct the mystery shopper visit, the shopper should follow a pre-determined plan that includes the characteristics and measurements that have been identified. The shopper should also …Order a customized and more comprehensive answer here
After the mystery shopper visit has been completed, the data collected should be analyzed and used to identify areas for improvement within the operation. This could involve providing training to employees, implementing new processes or procedures, or making physical changes to the operation.
By following these steps and regularly conducting…Order a customized and more comprehensive answer here



