View the video:
SWOT – video
Transcript of video
Value Chain Analysis
Value Chain Analysis views the organization as a sequential process of value-creating activities. Such an approach is very useful for understanding the building blocks of competitive advantage. In competitive terms, value is the amount that buyers are willing to pay for what a firm provides for them. And, a firm is profitable to the extent that the value that it receives exceeds the total costs involved in creating the product or service.
When using value chain analysis one needs to view the concept in its broadest context, i.e., without regard to the boundaries of a given organization. That is, include suppliers, customers, and alliance partners.
After reading this week’s material answer ONE (1) of the following questions in this forum:
1 – After reading about primary and support activities in a firm’s value chain, discuss how managers can create value by establishing important relationships among the value-chain activities both within their firm and between the firm and its customers and suppliers.
A value chain is a set of activities including design, production, marketing and distribution that a firm operating in a given industry can perform in order to provide more value to the products or the type of services they deliver to its customers. Some of the activities they undertake are both inbound and outbound logistics, sales strategies, as well as proper marketing. In order for managers to realize the importance of value chain activities, it is important for them to maintain good relationships within the xxx as well xxx between its xxx and xxx. But how can such relationships xxx the value-chain xxx be established? Managers xxx ensure that the way raw materials…
2 – Discuss strategic grouping and why it is important to organizations. What is an example of a grouping and what are the two characteristics that distinguish these groups from each other?