Your assignment for this project is to develop recommendations for your university’s marketing communication program. First, schedule an appointment with your university’s marketing communication or university relations department to discuss their communication program. You will probably want to ask them about the following:
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a. The target audiences for their communication program
b. The objectives of their communication program
c. The different types of traditional and nontraditional communication methods they use
d. How they evaluate the effectiveness of their communication program(s)
Based on your discussions, develop a report that (1) provides a critique of the university’s communication program and (2) makes recommendations for improvement.