The importance of JustEat’s founding culture

1. Briefly evaluate the importance of JustEat’s founding culture to its success and then discuss the potential implications for the merger with Takeaway.com (25 marks)  

• Looking at the new Just-Eat Takeway.com design, and thinking about its business model, how does this align with theories/ideas about the structure and the evolution of organisations (25 marks) 

• What challenges do you think JustEat-Takeaway will encounter over the next couple of years and why? (25 marks) 

•       Provide some recommendations as to what the HR group might do to facilitate communication and a feeling of unification between the two organisations (25 marks) 

SAMPLE SOLUTION

Mergers and Acquisitions

Question 1

The culture of an organization is its personality and character (Herskowits, 1955). Culture can refer to national or regional differences. For instance, Justeat.com uses the Flat organizational culture (Buttress, 2018). 

Just Eats’ Founding Culture

According to the former C.E.O of Justeat.com Dave Buttress, Flat organizational culture has largely defined the success of the company. The company has always endeavored to ensure that customers can order what they wish to eat with ease. The steps include introducing the postal code, searching for the restaurant, choosing and ordering meals, and lastly, introducing the shipping and making payments. These steps are designed to be easy for most customers, hence helping the company grasp a bigger portion of the target market (Just-Eat Takeway.com, 2020). The company’s vision is brief and to the point. The company has opted not to use long dialects to communicate to the stakeholders and the public. The vision communicates the business’s essence and outlines the future plans that help the stakeholders stick to the organization’s philosophy and overall business strategy. The vision “Serving the world’s greatest menu. Brilliantly” is a brief yet informative statement that helps the company grasp the target market’s attention. The company has also been living….