Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

• An introduction with a detailed description of the company
• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
• Financial, physical, or human resources
• Access to natural resources, trademarks, patents, or copyrights
• Current processes (employee programs or software systems)
• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
• Market trends (new products or technology advancements)
• Economic trends (local and/or global)
• Demographics
• Regulations (political, environmental, or economic)
• Conclusion with an evaluation of how the company has retained its competitive advantage

Answer

Introduction:

The selected company for this analysis is Amazon, which was ranked #1 on the Fortune 500 list in 2019. Amazon is a multinational technology company that provides e-commerce, cloud computing, and artificial intelligence services. It operates in a variety of industries, including retail, media, and technology, and has a…Order a customized and more comprehensive answer here

SWOT Analysis:

Strengths:

• Strong brand recognition and reputation: Amazon is one of the most well-known and trusted brands in the world, which has helped it to attract and retain customers. It has consistently ranked highly in customer satisfaction surveys and has a strong reputation for providing good value and a wide selection of products.
• Wide product range and global presence: Amazon offers a wide range of products and services, including books, electronics, household goods, and more. It also operates in many countries around the…Order a customized and more comprehensive answer here
• Strong financial position: Amazon has a strong financial position, with high revenues and profits. It has a large cash reserve and low debt, which gives it the ability to invest in new ventures and expand its operations.
• Innovative and agile: Amazon is known for its ability to quickly adapt to changing market conditions and introduce new products and services. It has a culture of innovation and encourages…Order a customized and more comprehensive answer here

Weaknesses:

• Dependence on third-party sellers: While Amazon has its own line of products, a significant portion of its sales come from third-party sellers. This means that Amazon is dependent on these sellers to provide a good selection of products and maintain customer satisfaction.
• Limited physical presence: While Amazon has a strong online presence, it has a limited physical presence compared to traditional retailers. This can make it more difficult for the company to reach…Order a customized and more comprehensive answer here