Please identify the communication research method used for each of the 2 studies were read this week

Please identify the communication research method used for each of the 2 studies were read this week: (1) Cardwell, Williams, & Pyle (2017) and (2) Falkheimer et al. (2017). For each study, comment on whether you thought the method was appropriate for the research objectives or not. Make sure to tell us why you hold the opinions you do. Be specific by referring to the articles to support your point. If you don\’t feel the method was appropriate, feel free to suggest any other research methods that you feel may have better addressed the study\’s objectives.

SAMPLE SOLUTION

A study by Cardwell, Williams, & Pyle (2017) on the dynamics of corporate public relations adopted two communication research methods – observation and interviews – to gain insights and understanding of how relationships are built between corporate PR practitioners and external publics. Considering the study involved interactions/engagements between people, using both the observation and interviews was appropriate in meeting the research objectives. These methods were appropriate in the sense that several weeks of observation and a series of interviews facilitate a better understanding of how corporate PR practitioners dialogued (Cardwell, Williams, & Pyle, 2017) while getting a first-hand experience of the challenges they face when building relationships externally. Lastly, observation and interviews also facilitated a connection between theory and…