Marketing Strategy for Angie\’s Longarm Business

MBA 560 Final Project Guidelines and Rubric
Overview
More and more firms and organizations have realized that the brand name associated with their products or services is one of the most important assets that they own. A brand embodies a company’s identity and the quality, ideals, ethics, and customer commitment for which it stands. It is the heart and soul of the decisions on which products are brought to market and how. It also enables management to strategically and effectively steer the destiny of a product or company while building value.
For this summative assessment, you will imagine you are an executive in charge of branding and strategic positioning initiatives at the company you have been working on throughout this course. You will build a comprehensive business plan for the launch of a new product or service idea at the company. Your plan will evaluate current branding strategies, describe the target market and its unique features, assess existing organizational strengths, weaknesses, and core
competencies with respect to the new idea, determine pricing strategies, and establish continuous improvement processes that span the life cycle of the product or service being offered, as well as other key variables outlined in the rubric below. You will also consider how consumer trends and ethical business practices might impact your plan.
The business plan should be the next step in developing the intrapreneurial or entrepreneurial idea that you developed in MBA-515 for a new product, service, or process. Note that you will continue to build on this business plan throughout your 600-level MBA coursework, culminating in the capstone in which you will tie things together and either begin to implement your plan (if feasible), or create a plan for implementing it (if implementation is not feasible).

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The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
 Evaluate branding strategies by applying appropriate marketing and management analysis
 Defend target market choices by analyzing the unique characteristics of potential markets that impact business success
 Justify pricing decisions based on relevant target market analysis, business goals, and market conditions
 Assess the strengths and weaknesses of organizations in strategically planning new business activities
 Assess consumer trends and business ethics for determining their potential impact on branding image and business success in a global environment
 Design business-wide continuous improvement processes for regularly reviewing branding and business activities and implementing needed change

SAMPLE SOLUTION

The marketing strategy adopted by any organization dictates how much the products is likely to reach the target audience. Organizations often undertake a careful analysis of the target market before launching their products as a way of guaranteeing that the new service/product is directed at the right audience and subsequently, to ensure that the product is properly | PLACE YOUR ORDER NOW AT writtask.com | is one of the most competitive business in the fashion industry particularly in the US. Consequently, companies must always adopt unique marketing approaches by demonstrating innovativeness in order to fully meet the expectations of | PLACE YOUR ORDER NOW AT writtask.com | plan, Angie Brown long arm quilting services proposes an introduction of a new design of an easy to use computerized interface software tool for other Long Arm users. The new tool has specialized features such as the ability to talk to different brand types making it easy to use. Unlike other quilting tools used in the previous…