Marketing Research Assignment

Describe the basic types of research design.
Explain the difference is between quantitive and qualitative research.
Elaborate on how the types of research design contribute to the marketing research process.
Describe each step of the marketing research process and provide examples on how each step helps the researcher find solutions to the marketing research problem. Discuss The activities and task performed by those in the marketing research industry

SAMPLE SOLUTION

Basic Types of Research Designs

Research design describes how a marketing research project is carried out. In marketing, three main research designs are common; exploratory, descriptive, and causal. The use of a certain research design depends on the type of problem being studied and information being sought.

In exploratory research design, the researcher is interested in discovering ideas or insights to generate possible explanations as to what is happening and | GET AN EXPERT FOR YOUR ASSIGNMENT | of the study, there is usually lack of adequate understanding about a problem to form a specific hypothesis, and besides, competing explanations about a marketing phenomenon exist. Exploratory research seeks to determine priorities among the competing explanations (Burns and Bush, 2000). Common exploratory research methods include focus groups, interviews, literature reviews, and case analysis….