Marketing Research

Choose three companies that are actively involved in marketing research and investigate their best practices.

Investigate in detail the sampling techniques of each of the companies. Which methods are they using?

Gather all information about your selected companies and using Microsoft word, write a 2 page report discussing your findings.

SAMPLE SOLUTION

The field of marketing research has continued to expand drastically with the emergence of many research companies to offer marketing research services. Some of the leading marketing research companies globally include Ipsos, McKinsey, and Nielsen Media Research. Ipsos is one of the most innovative research firms in the world and is known for embracing new business models and launching new products to outsmart their competitors (Ipsos, n.d). Nielsen Media Research is a leading market research firm that measures media audiences. It also uses state-of-the-art technologies to meet the needs of the clients (Nielsen Media Research, n.d). McKinsey is a US-based market research and management consulting firm. It has highly competent research personnel and a knowledge center McKinsey & Company, n.d).
The three companies use more or less the same sampling techniques in their research. However, there are a few differences between them. The common sampling techniques include quota sampling, cluster sampling, random sampling, systematic sampling, and stratified sampling. The choice of the sampling technique is depended on…