M6 Marketing Discussion

In his article “A Layman’s View of an Art Exhibition, Theodore Roosevelt commented that what might appear to be art to one person may not be art to someone else. Leo Tolstoy in his article “What Is Art?” also brought into debate the way people may or may not see and interpret art. How do the viewpoints of these two authors come into play in terms of the effectiveness of a promotional campaign? What concepts might be learned from these two articles in the developing of a promotional campaign? (Support your answer with at least one additional article.)

SAMPLE SOLUTION

Art has become a common term, especially in places where talent is appreciated. However, the definition of art makes it a broad concept, yet art is only utilized in small settings. It can be defined as a creative activity expressed through imagination or the use of technical skills. Examples of art include visuals such as pictures, performing artifacts, music, dance, or any other aspect depicted through unique skills. The comprehensive range definitions of art could explain why Theodore Roosevelt and Leo Tolstoy in “A layman’s View of an Art Exhibition” and “What is art” respectively argued of existing confusion towards the interpretation of art.
The arguments of the two authors raise the question as to whether promotional campaigns can be classified as art. On the one hand, promotional campaigns can be classified as a form of art if they involve imaginative aspects such as animations, technical…