Introduction Please provide a short history of your chosen business and briefly describe its current business operations.

Assignment Content The components discussed under the bolded headings below should be used as major divisions in your paper. In addition, the headings you utilize beneath the major divisions should reflect the nonmarket issue you select and the characteristics of your chosen business. Subject matter from Modules A, B and C is expected to be used in completing this assignment.

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Introduction Please provide a short history of your chosen business and briefly describe its current business operations.

Nonmarket Environment Please examine your chosen business’s nonmarket environment in respect of one, only, of the following types of issues:
• Public perception (e.g. revenue change which is correlated to the issue)
• Legal (e.g. as plaintiff or defendant in a lawsuit)
• Regulatory (e.g. a securities commission investigation)
Apply The Four I’s analysis model (Issues, Interests, Institutions, Information) to one current or past issue from the category you identify and choose, above.

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Integrated Strategy Discuss your chosen business’s integration of a market and nonmarket strategy by analyzing its level of success and the extent of its current challenges. Cite examples about the positioning and need for repositioning of your chosen business in its market and nonmarket environments.

Conclusion and Recommendation(s) Conclude by summarizing your analysis and providing recommendations that address any challenges cited in your analysis. In particular, address any perceived benefits for your business in creating and updating an integrated market and nonmarket strategy.

SAMPLE SOLUTION

Introduction

Brief History

The Hudson Bay Company (HBC) was formed in the year 1670 on May 6 in Britain, where it extended its operations in the late 18^th century to Canada. The company’s primary focus was fur trade and later on shifted to retail (Ray, n.d.). Currently, HBC has department stores throughout Canada, Belgium, the US, and | PLACE YOUR ORDER NOW AT writtask.com | collection include Gilt, Lord &Taylor, Kaufhof, Home Outfitters, Hudson’s Bay, Saks Fifth Avenue OFF 5^th, and Saks Fifth | PLACE YOUR ORDER NOW AT writtask.com | began to change in the 19^th century as customers’ tastes and preferences for clothes also changed. As such, HBC had to adapt to the changing customers’ demands expanding its merchandise collection…