Introduce the business that you are starting, including the industry, product/service offered, and a description of the target  market.

Think about an industry in which you are  interested that sells products/services directly to consumers  (business-to-consumers or B2C). You will take on the role of an  entrepreneur starting a new business in this industry. As the goal of  any business is to fulfill the needs of their target market leading to a  profitable existence, it is in your best interest to have a good  understanding of the needs of your potential target market. In an effort  to do this, complete the following: 

1. Introduce the business that you are starting, including the  industry, product/service offered, and a description of the target  market.
2. Develop a questionnaire for assessing customer preferences  within this industry. Review the pointers in this unit’s lesson as you  compile your questionnaire.
3. After each question, explain the rationale for the question.  Why would the responses to this question assist the marketer in  understanding the customer?
4. At the end of the questionnaire, describe the sampling process that might be used. Why would you use this sampling process?