Innovation Strategy and Management

The Brief
You are asked to produce a report including two main components:

1. Critical analysis of a chosen organisation based on rigorous research
2. Innovation strategy development based on the above analysis

SAMPLE SOLUTION

Innovation is an important step through which a company is able to develop a competitive advantage in the industry where it operates. Innovation is also important since it helps any organization to penetrate the target market faster as it captures the latest tastes and preferences that consumers have and ensures that the organization is in a better position to respond to those preferences to increase the level of profitability (Henkel et al., 2020). This report focuses on the Apple Fitness Plus which is the latest innovative practices employed by Apple. The first fitness experience built around Apple Watch was launched in December of 2020 and is set to provide a notable experience in the world of fitness as described in this task.

1.0 Critical Analysis Apple has continued to leverage on its innovativeness to have a competitive advantage in the market. The company is considered as the number one innovative company in the world. The innovative strategy focuses on development of terrific products as well as innovative business models. The company also focuses on the key strength which is making the products easy to use…