Innovation & Marketing Paper

Conduct a market analysis for your chosen company and develop a report that will be given to the senior management of your chosen company. The objective is to develop a Product Innovation Charter (PIC). A PIC is a written document, prepared to chart the company’s new product strategy. To develop the PIC you will need to conduct a PEST and/or SWOT analysis. Your market analysis should also include an analysis of your customers.

You also need to answer the following questions:
-What are the market opportunities?
-What are the technology opportunities?

Identify an area of opportunity for your chosen company. Then develop a PIC for your chosen company. You can find examples and more about a PIC through searching online. At a minimum the PIC should include background, focus, goals and objectives, and guidelines.

Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 3-5 pages not including title page and references

SAMPLE SOLUTION

The coca cola company, whose headquarters are in Atlanta, is a multinational American beverage company. It produces non-alcoholic beverages and syrups. This company produces only syrups which are later sold to several bottlers all over the world. These bottlers then produce the final product or drink and pack them in cans and bottles to make them available to consumers (Bakopoulos, Stuart & Briggs, 2016). The bottlers will then sell and distribute the end products to retailers, hotels and restaurants. As of 2005, the company sold these beverages and syrups to more than 200 countries (Gehani, 2016).  By 2010, the company was selling 1.6 billion drinks each day. In the 1920s, Coca-Cola became a publicly traded company where the consumers or citizens could by shares and invest in the company.

Coca-Cola Market Analysis

PEST Analysis The government usually sets laws that guides or limits the manufacturing process of the company as it is expected to follow these rules. Payment of taxes to the government also affects the company when tax levels increase (Williams & Williams, 2017). The political climate and civil unrest in the country affects the market…