In the Disney is Asia case study (p. 273), many of the issues Disney had from the start related to cultural challenges expanding into China.

In the Disney is Asia case study (p. 273), many of the issues Disney had from the start related to cultural challenges expanding into China. Using the Business Problem Solving Model outlined this week in the course content and video, how would you make the following decisions?

1. Discover. Identify the problem: What were the main issues described in the case that were problematic?
2. Investigate. Gather information to define the problem: What were the cultural challenges posed by Disney’s expansion into Asia?
3. Brainstorm. Produce Alternatives: In your opinion, how could Disney have resolved these issues?
4. Implement. Put the best solution into effect: Of your alternatives, which one do you think would work out best? Why?
5. Review. Assess the effects of the solution: Based on Disney’s experience, what are the lessons the company should have learned about how to deal with cultural issues when expanding? Describe each.

Your well-written paper should meet the following requirements:

1. Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
2. Use Saudi Electronic University academic writing standards and APA style guidelines.
3. Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
4. Review the grading rubric to see how you will be graded for this assignment.

Required

• Chapters 4 & 5 in International Management: Culture, Strategy, and Behavior
• Chapter 4 PowerPoint slides in International Management: Culture, Strategy, and Behavior
• “In-Depth Integrative Case Study 2.1a: Euro Disneyland” (p. 262) in International Management: Culture, Strategy, and Behavior
• Kotler, P., Manrai, L., Lascu, D., & Manrai, A. (2019). Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions. International Business Review, 28(3), 482–498.
• Sobol, K., Cleveland, M., & Laroche, M. (2018). Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers. Journal of Business Research, 82, 340–353.

Recommended

• Botone, D., & Grama, B. (2018). Cultural dimensions of openness as a personality factor. Cross-Cultural Management Journal, XX(2), 139–145.

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