- Identify the social media campaign (do not use the examples above, please find your own example). What is the brand/service, which platforms do they use/what is the idea or concept behind the campaign? Some examples of past social media campaigns might be (do not use):
- Content Marketing, Frank Body: https://www.coredna.com/blogs/ecommerce-content-marketing-frank-body
- Social Enterprise, Who Gives A Crap: https://au.whogivesacrap.org/ (Links to an external site.)
- Branded Content, Digital Agency Network: https://digitalagencynetwork.com/amazing-instagram-story-ads-from-the-creative-brands/
- Product, Starbucks Unicorn Frappuccino: https://www.theguardian.com/business/2017/apr/21/unicorn-frappuccino-starbucks-instagram-selfie-social-media
- Lifestyle, #LushLife: https://www.instagram.com/explore/tags/lushlife/?hl=en
- Draw on the themes of the unit. We have covered a number of useful concepts in regard to social media during the weekly seminars between weeks 1-5(I will list them below). You are required to use two themes of the unit during this time and apply them to the social media campaign you have chosen. How do they align/misalign with the scholarship? What new insights can your research add to this discussion/debate?
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