Read “Case 12: Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?” in your Connect textbook.
Write a 350- to 700-word response that addresses the following questions:
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Write My Essay For Me- What factors contributed to the loss of confidence in the Chipotle brand?
- Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
- Consider Chipotle’s competitors. How does Chipotle’s internal environment compare to the internal environment of one of its competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.
- What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast-food industry? Provide justification for your response.
- Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?
Answer
There are several factors that contributed to the loss of confidence in the Chipotle brand. One of the main factors was the company’s food safety issues. In 2015, Chipotle experienced a series of foodborne illness outbreaks, which led to numerous customer illnesses and hospitalizations. This caused widespread negative media coverage and led to a significant decline in customer trust and sales.
In addition to the food safety issues, Chipotle also faced criticism for its treatment of employees, including allegations of wage theft and discrimination. This further damaged the company’s reputation and contributed to the loss of customer trust.
To address these issues, Chipotle has implemented a number of initiatives to improve food safety and employee relations. These include updating food safety protocols, implementing a new food handling…Order a customized and more comprehensive answer here
When comparing Chipotle’s internal environment to that of a competitor, it is important to consider the company’s strengths and weaknesses relative to its competitors. Chipotle has a strong focus on using fresh, natural ingredients, and has a reputation for offering healthier fast…Order a customized and more comprehensive answer here
In terms of the probability that Chipotle’s strategic moves will lead to a sustainable competitive advantage, it is difficult to determine this with certainty. However, given the significant challenges that Chipotle…Order a customized and more comprehensive answer here
To regain consumer trust and reclaim a leadership role in the fast-food industry, there are several additional recommendations that I would make for Chipotle. First, the company should continue to prioritize food safety and implement additional measures to ensure that its food handling…Order a customized and more comprehensive answer here
Second, Chipotle should focus on improving its customer service and employee relations. This may include training employees on customer service best practices, offering better benefits and working…Order a customized and more comprehensive answer here
Finally, Chipotle should consider expanding its menu and offering more diverse food options to appeal to a wider range of customers. This could include adding new menu items or introducing new restaurant concepts.
In terms of business strategy, I would suggest that Chipotle focus on rebuilding customer trust and improving its reputation through a combination of improved food safety practices, enhanced customer service, and…Order a customized and more comprehensive answer here
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