Homework Help | What recommendations would you suggest to help the Organization?

 My topic to respond to is on the attachment and is question 3 b which I highlighted yellow.3b)

“What suggestions would the team make to improve what the company is currently doing? “

What recommendations would you suggest to help the Organization? Be sure to cite your references in your paper as to the source of your ideas.

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•Share whether you did or plan to share your recommendations to the Company and what their reaction was if you did do this.

MODEL ANSWER

The Ronald McDonald House Charities has come under sharp criticism regarding how it spends its revenues. It has been found to spend a huge chunk of its revenues publicizing the campaign itself. It would be prudent for the organization to spend minimally on publicity rather than on the real cause of the charity. Its good works in the community would work to publicize it and hence there is no need for it to spend a lot of resources on advertising. 

Another suggestion concerns how the organization raises its revenues. Considering that the primary source of the organization’s revenue is the collection boxes at McDonald’s restaurants, there is a need to diversify its | PLACE YOUR ORDER NOW AT writtask.com | way to do so would be to enhance its online fundraising which is currently not performing well. Interventions to enhance its online fundraising are: making the website adequately interactive rather than filling it with information; using compelling imagery on the website to attract the attention of potential donors; keeping the donation form simple, asking only for the information required to complete the online transaction; and giving donors a way to stay in touch by making it easy for them to opt-in to the organization’s email list (Lin & Wang, 2016).

It is also necessary for Ronald McDonald House Charities to recruit more volunteers from different geographic areas to support its | PLACE YOUR ORDER NOW AT writtask.com | that non-profit organizations are always competing for volunteers and if the organization does not strategize properly, it may experience a shortage of enough volunteers for its programs. Volunteers can help the organization save on operational costs such as paying salaries to contract employees and resources used for | PLACE YOUR ORDER NOW AT writtask.com | help the organization with tasks such as fundraising, administrative functions, and | PLACE YOUR ORDER NOW AT writtask.com | volunteers and retain them, the organization should approach schools and colleges, use its social media channels and website wisely, provide incentives for volunteers, and offer online opportunities.

McDonald’s has been heavily criticized for taking undue credit for their customer’s generosity in donating to the Ronald McDonald House | PLACE YOUR ORDER NOW AT writtask.com | generates huge amounts of profits from its restaurants spread out globally, it only contributes a paltry 0.08% of the revenues to the charity organization (Ward & Edmondson, 2015), raising the question of whether or not the company is genuine in its | PLACE YOUR ORDER NOW AT writtask.com | been reported that only 20% of the revenues by Ronald McDonald House Charities is donated to | PLACE YOUR ORDER NOW AT writtask.com | its donations to the charity organization while Ronald McDonald House Charities should also raise its donation to charity initiatives from the current 20% to over 50%.

References

Lin, W., & Wang, Q. (2016). What helped nonprofits weather the great recession? Evidence from human services and community improvement organizations. Nonprofit Management and Leadership, 26(3), 257-276.

Ward, C., & Edmondson, D. R. (2015). A Sad Clown Story: McDonald’s Lack of Support for Ronald McDonald Houses.

Waters, J. (2017). McDonald’s lessons to companies: Charity, impact better be on the menu. The blog. Retrieved from https://www.huffingtonpost.com/joe-waters/mcdonalds-lesson-to-companies_b_4218520.html