Homework Help | The book used for the HM CASE is called EXPLORING STRATEGY PICTURES OF THE CASE WILL BE UPLOADED

the book used for the HM CASE is called EXPLORING STRATEGY PICTURES OF THE CASE WILL BE UPLOADED
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4. What is the main strategic development since the case was written?
5. What should H&M and CEO Karl-Johan Persson do about areas with only temporary advantages? Are there areas where H&M need to develop further capabilities and, if so, in which areas/functions?

Assessment criteria CW1:
The learning outcomes assessed in CW1 are:
 Abilities to analyse, interpret, evaluate and solve multidisciplinary business problems
 Abilities to integrate a number of aspects of earlier and parallel final year studies in the context
of corporate strategic decisions
 Skills in case and company analysis, group work and problem solving

MODEL ANSWER

H&M in Fast Fashion: Continued Success?

            H&M’s main strategic development is centered in its commitments dubbed “H&M conscious actions” (Johnson et al., 2017, p. 582). These “conscious actions” inform the company’s plan to move forward, expand/grow, and compete favorably in the fashion industry (Weller, 2007, p. 43). For instance. H&M’s strategic development is to offer a favorable price by eliminating middlemen coupled by remaining cost-conscious in every production stage and having an excellent distribution network (Ethiraj et al., 2005, p. 28). Since formulating its “conscious actions,” H&M strategic development became in-house in that it began focusing on the improvement of internal processes. For instance, the fashion company identified areas of improvement.

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In turn, H&M’s share has experienced a gradual growth in value based on the company’s progress and strategic | PLACE YOUR ORDER NOW AT writtask.com | in developing eco-friendly products means improving its social perception and brand. Johnson et al. (2017) added that the replication of the same model online means the company managed to define the core of H&M’s change and expansion | PLACE YOUR ORDER NOW AT writtask.com | certain areas in which H&M enjoys a competitive advantage over its rivals in the industry, but where long-term relevance and sustainability of their position and market share is only | PLACE YOUR ORDER NOW AT writtask.com | their flexible and specific store layout, and their unique design collections are rare, yet have valuable strategic | PLACE YOUR ORDER NOW AT writtask.com | like Zara, however, exhibit similar competences to catch and shape fashion trends (Henninger et al., 2016, p. 405), including opening up stores in popular…