Health Promotion Report on Teenage Pregnancy in the UK

Evaluation

This report analyses the outcomes of the social media campaign that we did for a period of 28 days between 17th January 2017 and 17th February 2017. To help make the discussions clear, we shall use the four domains of exposure, engagement, influence and results.

Exposure

This domain seeks to establish the reach of a campaign. Using the preferred social media website Facebook, we managed to reach an average of 36 people interacting with the page per a day for the entire one month. This includes the people who clicked on any of our content excluding the stories generated without clicking. 33 people were involved in filling out our questionnaire. 24 of the respondents were female with 8 being male, while1 preferred not to disclose their gender. A majority of the respondents, 42.42%, were between the ages of 35-44. Surprisingly, it was only one of the respondents that were between the ages of 18 to 24. Asked how often they used Facebook in a typical month, 15.15% of the participants said they extremely often used, 51.52% said they used it very often with a further 18.18% using it moderately often.

Source https://www.surveymonkey.com/results/SM-Y7MVP8T3/

Before the online campaign, we sought to know if the followers were able to identify the risks of involving in unprotected sex. 33 people responded with 88.57% saying they were able to identify and 21.43% were unsure.

Source https://www.surveymonkey.com/results/SM-Y7MVP8T3/

We further asked the followers and fans if they were able to list any 3 service providers that were involved in offering service to teenagers that have fallen pregnant. 28 responded while five skipped. Of those that responded, 75% said they were able to list the three providers, 7.14% said they could not list while 17.86% said they were unsure. The table below summarizes the findings.

Source https://www.surveymonkey.com/results/SM-Y7MVP8T3/ Finally, we sought to know if the followers had any knowledge of three aspects associated with being a young family. 67.86% of the respondents said they were aware, 14.29% were not aware while 17.86% were unsure if they had the relevant knowledge. While a majority seemed to know the aspects associated with being in a young family, the number of respondents that did not know and together with those that were un