For this assessment My chosen city for the launch of Minimo is Manchester (according to assessment 1) assessment 1 will be attached for further understanding.
For task 3 – Critically evaluate the various modes of entry that are relevant to SEAT and recommend – with justification – the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.
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Diagrams & tables can be used to summarize data
In text referencing is highly recommended
SAMPLE SOLUTION
Launching a new product in a given market requires a critical analysis of the existing competition and the possible aspects that will give the business a competitive advantage. Every business player seeks to be more competitive and have a wider product presence in the market. Understanding who the competitors are and the kind of products they are selling helps in establishing counter measures that can help the business to stand out. Another consideration when entering a new market is the company’s ability to deliver maximum value at the least possible cost. In a new business environment, launching a product will also be dependent on the modes of entry that the business seeks to use to explore the new market. This task critically looks at the five forces model that analyses the competitive environment of the car sharing industry in Manchester. Secondly, the task will look at the value chain model to explore the activities that will help support SEAT in…
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