ESSAY : What environmental issues does the New Belgium Brewing Company work to address?

Please answer the following questions:
1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?
2. Do you agree that New Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not?
3. Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products. Do you believe New Belgium’s actions and initiatives are indicative of a socially responsible corporation? Why or why not?

SAMPLE SOLUTION

1.  What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to address these issues? Why do you think the company has taken such a strong stance toward sustainability?

The New Belgium Brewing Company (NBB) seeks to address three environmental problems that are energy-saving and cost-efficient for its business operations. Some of the concerns for the company include environmental impact reduction, creative reuse approaches, and recycling, and green buildings technology (Withall, 2014). The NBB Company utilizes the 3Rs of environmental protection including Reduce, Reuse, and Recycle. Through this approach, the company utilizes wind turbines to minimize its CO2 emissions, retains spent barley, and buys energy-efficient brewing kettles. The company also encourages its staff members to use alternative means of transport. Moreover, NBB uses….