ESSAY : Vision Zero (NYC) Campaign Final

The purpose of this paper is to link theoretical/scholarly material about behavior change and communication to a “real world” campaign. You will select a campaign of interest to you that used a media channel to reach it’s intended audience. This could include traditional news outlets, the blogosphere, various social media outlets, or some combination of these channels. You will then critique and analyze the case from the theoretical frameworks and perspectives in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any recommendations you have for how the individuals and/or organizations involved could have used behavior change theory more strategically to realize more favorable outcomes. The paper should have a minimum of 10 pages and a maximum of 15 pages of double-spaced text, not including the cover page or references (60 points).

Please make sure the body of your case study paper includes all of the following components:
Paper Components:
2. Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).
3. Method: Identifies the type of content analysis that will be conducted and discusses: content that will be analyzed; provides rationale for content selected; describes how content will be collected; briefly identifies qualitative content analysis as the method of data analysis.
4. Results: Qualitative content analysis that is clearly guided by the theoretical framework/scholarly literature reviewed for the case (e.g., if you reviewed Social Cognitive theories/principles, you should be analyzing your data to report if and how those principles were used). Findings from analyzed data are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence.
5. Discussion: Provides comparisons/contrasts to previous literature AND practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used theory to more strategically organize the campaign to realize more favorable outcomes.
Limit the body of your paper to about 10-15 pages double-spaced; this page limit does not include the coversheet and references.

SAMPLE SOLUTION

Vision Zero (NYC) Campaign Final
Introduction
A report by the World Health Organization (2015) shows that close to 1.2 million people lose their lives worldwide as a result of traffic incidents. Furthermore, more than 50 million people are subjected to injuries from similar incidents. Most of the incidents are said to be as a result of errors occurring from driver’s negligence rather than being perceived as a public health concern. With such statistics, there is a need to come up with safety remedies that are specific to road users (WHO, 2015). To reverse this trend, the UN set the target of reducing cases of traffic-related deaths to half by 2020. This is based on the premise that road crashes result in more deaths than malaria or tuberculosis. Change…