ESSAY : Utility Ethics and Corporate Social Responsibility slp

The Face of an Organization
An organization may be linked to a CEO, public figure, or celebrity brand endorser. When consumers hear about the individual, they automatically make a connection with the brand or organization and vice versa.
This is advantageous when the “face of the company” is viewed positively. But when controversy strikes, that association can have a detrimental effect on the company and send it into crisis management.
Select a spokesperson or leader of an organization that did or said something which reflected poorly on the entity. It may be a news story that you recall, or you may conduct internet searches for an incident.
The paper will begin with a 2- to 3-sentence introduction and end with a 2- to 3-sentence conclusion. The body of the submission will be 2 pages in length and cover:

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Incident background
Implication for the controversial figure
How the company reacted
After an initial internet search for a scenario, use articles primarily from the Trident Online Library’s full-text databases (such as Academic Search Complete, Business Source Complete, and/or ProQuest Central) to research the situation and write a 2½-page submission.
In academic writing it is necessary to use the third person vs. the first person. For more information, see Differences Between First and Third Person. This SLP will be written in the third person. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format.

SAMPLE SOLUTION

Utility Ethics and Corporate Social Responsibility
Introduction
A leader is the face of an organization so they say. The utterances, actions, and the general presentation of a leader speaks a lot about the organization he/she is in charge of. In most cases, an organization’s reputation may be built owing to the CEO, public figure…