This week you will be required to work on real world customer service problem. Start by going to the link below where you will be taken to an interactive case study designed to test your skills:
Link: http://apus.libguides.com/RLBOK/BUSN501
Once you have completed the simulation, please arrange to post to the Week 8 forum regarding your choices in the case study polls. You should mention how your decisions compared to others and justify the rationale for your answer choice. Please explain areas where more information would be needed to make a sound decision.
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Customer Service: Justify Arguments
Excellent customer service is critical for an entity to remain competitive in today’s dynamic business environment. In all businesses, there are both internal and external customers (Goetsch & Davis, 2014).
In the case study, Beth’s customers include the employees and owners of the entity. In comparison to the polls, my answer had the highest number of votes, having attained 73.59% of the total votes cast. Beth, being the Chief Finance Officer (CFO) of the Beach business, serves internal customers. The role of the CFO includes periodic financial analysis of the entity and making decisions relating to the allocation of resources to the different arms of the business. Financial information is critical to the owners of the entity as it allows them to track the progress. Allocation of resources to various departments directly affects the work of Zach, Chase, and Ken. Conducting a timely and efficient customer service surveys is core in ensuring commitment to customer service. The best time to conduct customer satisfaction surveys is immediately after a purchase. With 46.9% of the voters choosing this as the answer to the case study question of the best time to perform a survey, the answer was the most popular in the polls. Surveys conducted immediately after offering a…