Provide an example of how international companies Unilever and/or Mondelez International change their distribution channels and/or marketing messages based on a target country.
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Write My Essay For MeWith the emerging globalization force, the difference between marketing within a company’s domestic country and marketing in the global market is quite evident. With this in mind, businesses are changing their marketing approaches to meet the difficulties of the global market domain while maintaining competitiveness within local markets. In that case, the dynamics have also caused brands to tailor their worldwide marketing mix for various markets based on domestic languages, preferences, wants, and core values.
Global organizations such as Unilever and Mondelez international would structure their distribution avenues or marketing mixes based on that particular country’s commodity market. In such scenarios, cultural intelligence comes in hand, and there is a…
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