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Write My Essay For MeExcellent contribution and thank you for sharing your sources with the class. Your statement, Mondelez is a leading snack company in the world they are responsible for Oreo\’s and Ritz Crackers among many others. Mondelez has looked at different demographics in the world and targeted their strongest desires in snacks to make money, is accurate but do you know why such an approach is viable? First, living up to its birth name, the Mondelez name is a coined word adopted in 2012 that is said to have been suggested by then Kraft Foods employees, and is derived from the Latin word mundus (\”world\”) and delez, a fanciful modification of the word \”delicious.\” Second, Mondelez carries multi-branded products across the world catering to diverse consumers with different dispositions for consumption in times of health-conscious marketing. This is why a change in distribution channel analysis is not the same as it is for coke, which uses bottlers, and dispenses one product formula with adjustments but through the same channels. Marketing consumer packaged goods globally under a multi-branding umbrella is a challenge to marketing management teams different than marketing food products under one brand such as McDonald\’s. Mondel?z International is going to push more deeply into digital, which Renaud said now makes up about 40% of all advertising investment (Swant, 2020). He also said the changes will also result in increased spending on marketing and advertising overall, with a plan to \”progressively increase our investment behind our brands, and at the same time improving our effectiveness.” (Swant, 2020, p.1). With the 4 Ps in mind, how can Mondelez scale up new brands in the USA and Asia?
Swant, M. (2020). Mondelez is streamlining its-creative advertising model under two main global agencies. Forbes. https://www.forbes.com/sites/martyswant/2019/08/20/mondelez-is-streamlining- its-creative-advertising-model-under-two-main-global-agencies/#15ce279d69ea
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