ESSAY : Internal and External Analysis

please respond to the correspondence below

Please cite and reference a source that will allow for validation and credibility based on the 7th edition APA guidelines in order to avoid plagiarism.

Joy Trombley
7 hours ago, at 2:56 PM NEW
External analysis of a company or organization pertains to the individuals or entities that have a direct influence on the succession of a company. Internal analysis deals with strengths and weaknesses within the organization. When the two are used together it helps paint a picture of what is going on with the organization and how to alter or adapt your planning.

Internally managers, owners, or bosses have control over hiring power, supplies purchased, and the buying and selling of products, or product production. It\’s important to stay on top of these factors to ensure you run a successful business.

External analysis is made up of \”economic, political and legal, demographic, social, competitive, global, and technological factors.\” Although many of these can\’t be controlled, knowing about them in advance can help for planning purposes. Businesses have to plan their marketing strategies based the changes or non changes of these factors. They can even use their weaknesses to help balance the strengths. Using these tools, a business or organization can improve the chance of making their project or product successful.

Understanding the Business Environment – Introduction to Business (opentextbc.ca)

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Dr. Shane Howell
Joy,

In addition, different from the marketing external analysis approach, the second group of product- service integration solutions is devoted to changing the firm’s strategic focus. It is more recent, in fact most of the proposals were developed after 2000. In contrast to the marketing-oriented approach, products and services are more systematically integrated from the upstream stages of the offering design to provide functions that the customers want. Products and services cannot be separated from each other because they are designed to be fully connected, not simply packaged (Pistoni, & Songini, 2017).
Do you agree or disagree?

Please share your knowledge with class.

Reference

Pistoni, A., & Songini, L. (2017). Servitization Strategy and Managerial Control. [N.p.]: Emerald Publishing Limited.

SAMPLE SOLUTION

The marketing-oriented strategy prioritizes locating consumers’ needs and preferences and making commodities and services that meet those needs. The approach considers the target population’s views and needs vital in research and development for new commodities. It might sound direct, but marketing orientation advocates state that the conventional strategy for commodity development is the opposite. Marketing approaches focus on developing primary selling areas to promote existing commodities instead of designing goods with standards demanded by clients (M’zungu et al., 2015).
A good is a tangible item placed on the market for sale or consumption, while service is not tangible and arises from the individual’s output. Although it may appear…